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Gummi King™ respects the privacy needs and concerns of our customers. Any personal information, such as your name, address, email address or phone number ("Personal Information"), that you provide to us is important. We respect your privacy in handling Personal Information relating to you and your transactions with us. This Privacy Statement describes the Personal Information we gather about you, what we do with it, the safeguards we have in place to protect it, and how you can control our use of it. By using the Site, the user agrees, without limitation or qualification, to be bound by this Privacy Statement.

When you provide Personal Information you are consenting to the manner in which Gummi King™ will collect, use, disclose and otherwise manage your Personal Information, as set out below.

Who May Use the Site: The Site is not intended or designed to attract users under the age of 18. We do not collect Personal Information from any person we know to be under the age of 18. If you are under 18, we ask that you not send us any Personal Information.

The Site is intended for users from the United States and those not governed by privacy policies of other countries. Users from the European Union are advised not to disclose Personal Information to Gummi King™. Information sent to us will be housed on servers located in California. Do not send us information unless you consent to the application of U.S. law and to the use and disclosure of your information consistent with this Privacy Statement. Collection and Use of

Personal Information: We may collect Personal Information that you provide us when you:
    1.Purchase, order, return, exchange or request certain information about our products and services;
    2.Contact our customer service desk;
    3.Provide us with comments or suggestions.

Shopping at gummiking.com: When you purchase products with a credit card, we will collect your credit information and keep a history of your purchases. We use this information to process your orders and to better assist you when you visit or call us. We may also ask for your zip code as well, to help us improve our product and service offerings to your area. When you return previously purchased merchandise or request a refund or exchange, you may be asked to give your name, address, phone number and show information that identifies you, such as your driver's license. We collect this information to help prevent fraud.

Customer Service: When you call our Customer Service Department about a product, delivery, billing question, etc., you may be asked for Personal Information that identifies you along with additional information we need to help us promptly answer your question, such as your name, address and a phone number where we might contact you. We may retain this information to assist you in the future.

Site Registration: Registration is an optional service provided by our Site. You do not have to register to browse on our Site, but you do have to register to purchase products on our Site. When you register, you are asked for information such as your name, address, phone number, e-mail address, a password that you select, and your interests (if you choose to register them). Your registration information may be used to help make your online shopping quicker and easier, by pre-filling certain parts of your shopping information.

Other Uses of Personal Information: Gummi King™ also uses Personal Information to continually assess and improve the products and services we offer.

Promotional Information and Marketing Materials: We would like to inform you of products and services, sales and special offers that might benefit you. When you register online or participate in a survey, you will have the opportunity to sign up for e-mails about our products, services, sales and special offers.

We may also send you mail, email or call you with information about our product and service offerings if you have provided us with your name and address, email address or phone numbers. If you would like to stop receiving such promotional information from us, please see the "Privacy Preferences/Opt-Out" section of this Privacy Statement.

Access to Personal Information by Companies that Work with or on Behalf of Gummi King™. Some operations may be managed by Service Providers who are unaffiliated companies. These companies may share Personal Information with their affiliates and with service providers whom they engage to perform services related to our Sites or the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, Web site evaluation, data analysis and, where applicable, data cleansing. These companies may have access to your Personal Information on a confidential basis only to the extent necessary to perform their functions. In no event will we authorize these companies to use your Personal Information for any reason other than to provide you with those specific services.

If your purchases are being shipped to you, your shipping information will be shared with our delivery service provider (U.S. Postal Service).

Sale of Business: In the event that Gummi King™ or some of our assets are sold or transferred or used as security, your Personal Information may be transferred to third parties as part of that transaction.

Disclosures of Personal Information in Legal Proceedings: If Gummi King™ or any of our Service Providers is requested by law enforcement officials or judicial authorities to provide Personal Information on individual users, Gummi King™ or the applicable Service Provider may, without your consent, provide such information. In matters involving claims of personal or public safety, Gummi King™ or the applicable Service Provider may provide your Personal Information to appropriate authorities without your consent or court process. Gummi King™ or our Service Providers also will provide your Personal Information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or in litigation involving Gummi King™, the applicable Service Provider, or otherwise as required by law. We may also disclose Personal Information to assist in debt collection where you owe a debt to us.

Privacy Preferences / Opt-Out: We now offer an on-line preference page located within the My Account section on www.gummiking.com where you can register and change your preferences to receive or not receive marketing materials. You may also update what product/lifestyle preferences you prefer, which may determine what offers and promotional materials you may receive. You may update these preferences at any time, but you must first register by creating an account before you can update any of your preferences. Please allow sufficient time for your preferences to be processed. You may also change your marketing preferences or remove yourself from our mailing list by clicking on an "unsubscribe" hyperlink contained in promotional emails we send you or by contacting us at: Gummi King™ Marketing Department, 14141 Covello Street., Building 2A, Van Nuys, CA, 91405, Attn: Privacy Manager or by e-mailing us at info@gummiking.com.

Information Sharing Disclosure Requests: If you are a California resident, you have the right to request one Notice of Information-Sharing Disclosure per year, which will identify the third parties with whom Gummi King™ or any of our affiliates who have shared the Personal Information we have collected from you. You may request the Notice of Information-Sharing Disclosure by writing to us at: Gummi King™, Marketing Department, 14141 Covello St., Van Nuys, CA, 91405, Attn: Privacy Manager or by e-mailing us at info@gummiking.com We will respond to your request for a Notice of Information-Sharing Disclosure within 30 days.

Last Updated: July 9, 2013